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What is Behavior Design?

Behavior Design is a new approach to understanding human behavior and how to design for behavior change. Based on the work of Dr. BJ Fogg, Behavior Design offers a comprehensive set of models and methods that work together to give you a systematic set of tools for thinking and designing.

The purpose of Behavior Design is to empower you to create solutions to help people with positive behavior change.

What we do

Ten years ago, our Stanford research team coined the phrase "Behavior Design" while creating the Behavior Wizard project and 15 guides about behavior change.

Today, after ten years of research and innovation, the Behavior Design Lab uses the models and methods of this systematic approach to conduct research, share insights, and create practical solutions to help people become happier and healthier.


The Behavior Design Lab is a research lab within H-STAR. H-STAR focuses on advancing the human sciences, often in the context of their application to the design and uses of information technology and their influences on people, with a particular emphasis on education and learning. H-STAR programs conduct research at the intersection of human sciences and information technology in the areas of learning, mobility, collaboration, entertainment and commerce.