What is behavior design?

Behavior design is a discipline that studies the components that cause any individual behavior to occur. The Stanford behavior design lab builds upon Dr. BJ Fogg's behavior model.

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Meet the Team

BJ Fogg

Founder, Principal Investigator

Tanna Drapkin

Lab Manager

Aditi Poduval

Stanford B.S. Symbolic Systems, M.S. Management Science & Engineering

Ariana Qayumi

Stanford B.S. & M.S. Symbolic Systems

Christine Bora Lee

Joseph Lee

Stanford M.S. Management Science and Engineering

Nicole Aw

Stanford B.S. Mechanical Engineering

Curtis Staples

Stanford B.S. Computer Science, HCI

Andrew Zimmerman

Behavior Design Consultant. Stanford B.S. Biology.