Lab Mission

Our lab aims to use cutting edge behavior research to empower people to do what they already want to do. 

What is behavior design?

Behavior design is a discipline that studies the components that cause any individual behavior to occur. The Stanford behavior design lab builds upon Dr. BJ Fogg's behavior model.

Get Involved Today

We are looking for passionate individuals to join our global community. Join us today here.

Meet the Team


BJ Fogg

Founder, Principal Investigator


Tanna Drapkin

Lab Manager


Aditi Poduval

Stanford B.S. Symbolic Systems, M.S. Management Science & Engineering


Ariana Qayumi

Stanford B.S. & M.S. Symbolic Systems

Lee Christine Headshot

Christine Bora Lee


Joseph Lee

Stanford M.S. Management Science and Engineering

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Nicole Aw

Stanford B.S. Mechanical Engineering

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Curtis Staples

Stanford B.S. Computer Science, HCI


Andrew Zimmerman

Behavior Design Consultant. Stanford B.S. Biology.